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Service policy

Fair Usage Policy

This policy explains how inclusive-call plans are intended to be used and what happens where usage is excessive, abnormal, automated, fraudulent or otherwise outside normal business use.

Last updated: 21 July 2026Service: HostedVoip4businessCompany: Smartvisual Ltd
01

Purpose of this policy

Inclusive-call plans are designed for ordinary individual business communications. This policy helps keep those plans fair and suitable for customers using the service as intended.

This policy forms part of our Terms and Conditions and applies to account holders, users, extensions, devices, applications and call routes connected to the service.

02

Normal business use

Normal business use means calls made by an individual user as part of genuine day-to-day business activity.

Genuine business callsCalls to customers, suppliers, colleagues, partners and other business contacts.
Individual useEach user subscription is intended for its assigned user and is not pooled between unrelated users or organisations.
Human-led callingCalls are ordinarily initiated and conducted by a person rather than an automated system.
Reasonable patternUsage is consistent with the size, type and normal activity of the customer’s business.
03

Inclusive calls

Inclusive-call plans include only the destinations and number types shown in the selected plan or current pricing information. Plan-specific allowances and restrictions continue to apply.

Calls outside the inclusive allowance or to excluded destinations may be charged at the applicable PAYG rate, blocked, restricted or made available only on a different plan.

Check the plan details

Included destinations vary by plan. Contact us before relying on a particular destination being included.

04

Use that is not included

Unless expressly stated otherwise, inclusive allowances do not cover:

  • premium-rate and special-service numbers;
  • directory-enquiry, personal-number, satellite and maritime services;
  • machine-to-machine or data services;
  • certain international, virtual or non-standard destinations;
  • calls made primarily to generate revenue, rebates, credits or another financial benefit;
  • usage outside ordinary individual business communications.

Excluded destinations may be charged separately or blocked even where the account has an inclusive-call subscription.

05

Automated, artificial and abnormal use

The following may be treated as abnormal or outside fair use:

  • automated, predictive or power dialling;
  • sequential calling of large lists of numbers;
  • continuous or near-continuous calling;
  • calls generated by software, scripts, bots or machines without normal human interaction;
  • artificially extended call durations or repeated short calls designed to manipulate charging or reporting;
  • simultaneous use of one user subscription by several people;
  • reselling, sharing or transferring inclusive minutes;
  • routing third-party traffic through the service;
  • usage designed to avoid normal call charges.
06

Call centres, diallers and high-volume operations

Standard inclusive-call plans are not intended for call-centre, outbound-dialler, bulk telemarketing, lead-generation or sustained high-volume calling unless expressly agreed by us.

Customers with these requirements must contact us before starting the activity so we can confirm whether a suitable plan, usage rate or service arrangement is available.

07

PAYG services

PAYG customers pay for chargeable calls at the applicable rate. PAYG does not remove the requirement to use the service lawfully and responsibly.

We may restrict or suspend PAYG usage where it is fraudulent, unlawful, abusive, automated in a way that risks network integrity, or likely to create unusual financial or security risk.

08

How usage is reviewed

We may review account and call-usage patterns to apply charges correctly, protect against fraud, identify abnormal usage, maintain service security and determine whether a plan remains suitable.

Usage may be assessed by user, extension, account, destination, call duration, frequency, time pattern, concurrent calls and other relevant indicators.

A high total alone does not automatically mean misuse. We consider the pattern, purpose and business context.

09

Action we may take

Contact youAsk for information about the usage and business activity.
Apply call chargesCharge calls at the applicable PAYG or specialist rate.
Change the planRequire migration to a plan or pricing arrangement better suited to the usage.
Restrict destinationsLimit or block specific number types, countries, routes or services.
Limit activityRestrict users, concurrent calls or calling capability while an issue is reviewed.
Suspend or terminateSuspend or terminate serious, repeated, fraudulent or unresolved misuse.

Where possible, we will explain the concern and provide a reasonable opportunity to resolve it. Immediate action may be taken where delay would create fraud, security, legal, regulatory or network risk.

10

Fraud, nuisance and unlawful use

The service must not be used for fraud, caller-ID spoofing intended to mislead or cause harm, harassment, threats, nuisance calls, unlawful unsolicited communications, impersonation, scams, phishing or any criminal purpose.

Serious or suspected unlawful activity may be reported to relevant network providers, regulators, law-enforcement bodies or other authorities where appropriate.

11

Changes to this policy

We may update this policy to reflect changes in plans, pricing, network arrangements, regulation, fraud risks or service design. Material changes affecting existing customers will be communicated where required.

12

Questions about usage or plan suitability

Contact us before starting sustained high-volume, automated, call-centre or unusual calling activity. We can confirm whether the selected plan is suitable.

Ask about fair usage or plan suitability
Smartvisual Ltd
Ty Menter
Navigation Park
Abercynon
Rhondda Cynon Taf
Wales
CF45 4SN
Unsure which plan fits?

Tell us how your team expects to use the service.

We will help identify whether an inclusive or PAYG arrangement is more appropriate.

Discuss your calling requirements